IPOs and secondary offerings

Going public is an important event in the life of a company. It impacts how key constituencies view an organization and its future. A well-managed IPO becomes a corporate reputation-building exercise with a long-lasting effect.

We work in close consultation with our clients to develop the strategy and plan for a communications program, using the milestones of the IPO timetable to achieve desired results. We assist companies in the formulation and delivery of their key messages ensuring that they are consistent with regulatory requirements. Post-IPO, we provide vital market feedback, maintain investor communications as well as build analyst and media support.

Adfactors Public Relations has handled most of the significant IPOs in recent years in the Indian capital markets. This period has witnessed the most tumultuous times in the aftermath of stock market scandals, industry consolidation brought about by the reforms program as well as structural changes in the capital markets and the fund-raising process.

In fact, in every category of IPOs, we have handled the largest ever mandates in the Indian market.

These include:

The largest equity offer	Industrial Development Bank of India
The largest debt offerings from a financial institution	IDBI Flexibonds
The largest debt offering from a corporate	Tata Steel
The largest tax-free bond offering	Konkan Railway Corporation
The largest bond offerings to non-resident Indians	Resurgent India Bonds and India Millennium Deposits issued by State Bank of India

List of major IPOs managed by Adfactors Public Relations

Adfactors Public Relations provides integrated communications for IPOs, including media relations, investor relations, intermediary relations, pre-issue corporate advertising and statutory communications.