Percy Dubash rejoins Adfactors PR

Mumbai, December 1, 2005: Percy Dubash has joined Adfactors Public Relations as Vice President – Corporate Practice. He would be overseeing all clients in the automotive, manufacturing, infrastructure and aviation sectors.

It is homecoming of sorts for Percy, as he rejoins Adfactors Public Relations after a one-year stint as Manager, Corporate Communications, ICICI OneSource, one of India’s leading BPO companies. Earlier, he was with Adfactors PR for four years, where he joined as an Account Executive and grew to become a Group Head.

“The homecoming of Percy marks one more step in the return flow of talent to Adfactors Public Relations. Over the last twelve months, some of our best people, who had left us in recent years, have returned to take up responsible positions,” says Madan Bahal, Director, Adfactors Public Relations.

Percy describes his return to Adfactors Public Relations as, “I am truly delighted to be back here at Adfactors. We all have our 'good old days' tucked away inside our hearts and the four endearing years of growth and learning at this agency were the best. I look forward to the challenges ahead.”

Percy started his career as a financial analyst with the Business Standard where he wrote for a daily news and analysis column called The Compass. He later joined the Financial Express where he was part of the team that helped revamp the paper into its new avatar. Spending seven years in print journalism, Percy has written extensively on various aspects of the Indian corporate sector.

An avid fan of Jazz music, he also loves reading at leisure.