Sports

While Adfactors PR has been providing communications support for sport events for many years, the sports practice was launched as a separate vertical in early 2008.

The group’s first major project was to manage the vast and diverse communication challenges around the Indian Premier League (IPL), an innovative format of cricket developed only recently and effectively adopted during the IPL tournament by the Board of Control for Cricket in India (BCCI).

Adfactors PR successfully promoted and delivered an ambitious communications programme across eight cities and 59 games spread over 44 days. Our service package included creating a distinct brand identity for IPL and the event, managing media relations across the nation, and managing media centers at each of the eight IPL venues.

Our consultants and operational teams went beyond the call of duty to provide unconventional services such as managing media accreditations for over 1400 journalists from three continents, and match-day logistics.

Simultaneously, we successfully provided communications and promotional support to two franchisee teams.

Our other engagements include strategising for the inaugural edition of the Champions League Twenty20, promoted by BCCI and ESPN Star Sports, as well as sports events for various corporates like Mahindra & Mahindra, the Dempo Group and Hero Honda.

Our ten-strong sports team includes veteran sports writers, with deep knowledge of the game and relationships with the sports media at the Asia level.