Adfactors PR launches infrastructure and realty vertical

Mumbai, October 3, 2006: Adfactors PR Pvt Ltd has launched a new vertical focusing on the infrastructure and realty sectors.

The new vertical will cater to the diverse communications needs of clients in these vibrant sectors. Business entities in these sectors encounter multi-faceted challenges for which strategic communications are important.

The vertical will have specialized capabilities. It would be co-lead by J S Sai and N Pattabhi.

Sai, a communications professional with over two decades’ experience, has held senior editorial positions in media groups like The Indian Express and rediff.com. He has also served as the Consulting Editor of Infrastructure Today and Construction World, two reputed publications focusing on the sectors.

Pattabhi, who was Chief of Economic Bureau, Press Trust of India, Mumbai, has over two and a half decades’ experience in infrastructure and aviation.

The team would have all-round capabilities to deliver corporate communications, public affairs, financial communications, issues and crisis management as well as marketing support communications for infrastructure and realty companies.

“Ever since we managed the benchmark communications mandate for Konkan Railways in the early 1990s, infrastructure and realty have been part of our business focus,” says Madan Bahal, Managing Director, Adfactors PR. “We are uniquely positioned to cater to the all-round communications needs of these sectors across the country besides Singapore and Dubai.”

Adfactors PR has wide experience in these sectors. Among the large roster of Adfactors PR’s clients in the infrastructure and realty sectors are: ABG Shipyard, DLF Universal, Infrastructure Development & Finance Company, International Biotech Park, Jet Airways, Larsen and Toubro, Mahanagar Gas, Parsvnath Developers, Pandhe Constructions, Prathiba Industries, Punj Lloyd, Suzlon Energy and TCG Urban Infrastructure Holdings.