Banking and Financial Services

Banking and financial services constitutes the single largest practice at Adfactors PR.

We represent virtually every single segment of the financial services industry, including retail and investment banking, life and general insurance, private equity, venture capital and real estate funds, equity brokerages, asset management and wealth management companies, stock and commodity exchanges, housing finance, micro finance and development finance institutions.

Our clientele includes some of the largest banks and financial institutions, both Indian and MNCs. In fact, we represent the leader in every segment of the sector.

We offer the full complement of services, including reputation management, consumer communications, investor relations and crisis communications.

Adfactors PR’s robust financial services practice is rooted in multiple competencies.

Firstly, expertise and experience. Almost all our consultants are drawn from the sector or from the financial media. They bring to the table an understanding of the complexities of this business, combined with the communications skills and relationships to deliver strategic programmes.

Secondly, we are able to offer a national footprint in terms of media outreach programmes. This is especially useful for banking and financial services firms which are looking at Tier-II, Tier-III and rural markets for sustained growth. Additionally, this capability comes in useful in managing crisis situations at the local level, before they escalate to a regional or national level.

Thirdly, since we have such a large body of work, we enjoy the trust and credibility with media and other influencers, which is a critical factor in delivering successful PR programmes.