Building communities of interest

In pursuit of a new project or proposal, corporations often need the approval, acceptance and support of community, political or industry groups. It is in the company’s interest to build and empower such groups, which speak for the corporation and engage in their issues. Such coalitions can support a project or an issue through its life, and when disciplined and committed to the issue, can be an invaluable asset to a corporation.

Adfactors PR has earned some experience in assembling such coalitions of third party endorsers who will deliver a client’s message to the desired target groups. Through the use of market research and traditional communication techniques we involve interest groups and call communities to action. Such coalitions help create credibility for our clients so they have a legitimate voice in government and a chance to influence policies that effect their futures.