Crisis Communications

Crises are special because they strike without warning. No company can claim to be totally prepared for every contingency. But enlightened corporate managements can always be in a state of preparedness. At Adfactors PR, we work with clients to asses their vulnerability to different crisis scenarios, and help them to deal with such eventualities.

We assist in creating crisis communication plans and procedures, and create crisis teams to direct emergency responses. We also provide crisis communication training to the client’s executives. This helps in mitigating the communications risks of a potential crisis as effectively as possible.

At Adfactors PR, we closely monitor the environment and the media round the clock for situations that have the potential of evolving into full scale crises. Often the first signs of a potential crisis are not attended to, thereby, allowing the situation to get out of hand.

In the event of a crisis breaking out, our national network of offices is mobilized to provide critical 24X7 communications support throughout the whole situation. We have extensive experience and acknowledged capabilities in dealing with crisis situations, for organizations in multiple sectors. While media and the directly affected constituencies constitute the bulk of the communications focus, we also assist companies in communicating the issues and the impact to other constituencies like employees, customers, investors and the authorities.

Once the crisis situation is contained, we counsel companies on ways to rebuild the corporate reputation.