De-listings and Share Buybacks

The last five years have seen a spate of de-listings from the Indian bourses. Several companies who have no need for public capital or who do not wish to be subject to public and regulatory scrutiny have chosen to de-list from the Indian capital markets. These include a number of Indian as well as multinational companies.

The PR communications for de-listings and share buybacks have to effectively communicate with the individual and institutional shareholders, analysts and the media. It is important to communicate the relevance of the de-listing and how it is a win-win situation for all stakeholders.

Often, the geographical spread of individual shareholders across 200 Indian cities poses a unique blend of communication challenges - different languages, cultures, fragmented media, poor familiarity with English and the general inertia of the individual investor, just to name a few.

Adfactors PR has handled most of the high profile open offers and de-listings in recent years. These include Hogan Gas India Ltd., KCP Fuller Ltd., Piramal Holdings Ltd. , Tata SSL Ltd., Modi Xerox Ltd., Kodak India Ltd., Cadbury India Ltd. Ltd. and Reckitt Benkeiser Ltd.