Financial Communications

We count financial communications, in their widest sense, as one of the core competencies of Adfactors PR. We have unmatched communications experience and expertise in this domain, combined with the largest practice in each segment of this activity in the Indian market. Our team of consultants is drawn from multiple disciplines, such as financial media, equity research, asset management, investment banking and the financial services sectors: each consultant brings to the table a unique blend of domain knowledge and communications expertise. We have specialized teams for financial media relations, equity capital market communications, debt capital market communications, as also for IPOs, M&As, restructurings and other financial transactions.

Financial Media Relations:

Adfactors PR advises more than 150 companies on communications to their financial stake holders, through the business media. Our teams work closely with managements to help them articulate their business and investment stories through a detailed communications programme. We ensure that the story is delivered effectively through regular announcements, special briefings, story initiations and road shows.

Adfactors PR also has unique strengths in addressing the universe of retail investors usually not reached by the conventional business media. It is a fact that several major markets in India simply cannot be reached through the business media or even the larger body of mainstream English media. At a time when institutional resources are becoming scarce, we assist our clients by designing and implementing communication programmes to widen the retail investor franchise.

Equity Capital Market Communications:

Investor and analyst communications underline much of the communication counsel we provide to our clients. We provide a full range of tools and services to enable our clients to better communicate with their stake holders. Perception studies, investor audits and benchmarking are usually the starting point of our investor relations programmes.

Understanding our clients’ need to diversify their investor base, we offer our clients communications programmes in the Gulf markets. We advise clients on special compliance requirements which could qualify them for investments from the Gulf-based institutions. Through our office in Dubai, we offer corporate profiling and investor communications programmes in the entire GCC market.

Debt Capital Market Communications:

Adfactors PR helps clients communicate their credit story to lenders, debt analysts and rating agencies, on the institutional side and to the general body of retail investors, too. On the latter part, Adfactors PR is uniquely positioned to design and implement communication programmes to tap the retail market for debt products. Our work on several landmark assignments such as Konkan Railway Tax Free Bonds, IDBI Flexibonds Series as well as international debt offerings like Resurgent India Bonds and India Millennium Deposits, has been the subject of well-known case studies in retail marketing of debt.