M & As

Mergers and acquisitions activity is a relatively new phenomenon in the Indian corporate sector. This has been precipitated by the reforms process which opened the Indian economy and led to consolidation in virtually every sector of the manufacturing economy. In fact, the first hostile takeover of any significance happened only in the year 1998, with the Chennai based India Cement launching a successful hostile bid for acquiring the Hyderabad-based Raasi Cements.

M&A communications require deep understanding of the complexities involved in the M&A process. The communications have to address multiple constituencies - individual and institutional shareholders in both companies, employees, lenders, regulators, media as well as political opinion leaders. M&A communications must also factor in litigations and potential crisis situations.

Adfactors PR has the width and depth of expertise to effectively manage the most demanding assignments. The firm has been involved with M&A mandates which include relatively low-profile agreed mergers (ICICI with Anagram Finance), hostile bids like India Cements takeover of Raasi cements and the Bank of Rajasthan takeover by the Mumbai-based Tayal Group or the defence of Gesco Housing against a hostile bid.

Upon successful completion of a transaction, we have the expertise in advising the new entity on establishing its new corporate identity, communicating its long-term vision and strategy and maintaining the positive profile.