Specialised Services :: Market Research

Research is crucial to developing and implementing successful communications programs. Well designed and interpreted, it provides reliable information on what levels of knowledge and what attitudes exist among the audiences an organization wishes to influence so that it can develop an effective message strategy and targeted communications campaign. 

Tracking research can play a vital role in validating the effectiveness of a campaign and directing changes of approach, if required. Research findings can be used effectively with customers, employees, shareholders and other constituencies to enhance relationships and sometimes to generate positive media coverage. 

At Adfactors PR, we have in-house expertise in designing research studies and analysing and interpreting the results. The fieldwork for the qualitative or quantitative research is outsourced from a group associate. We have the capability of conducting research studies simultaneously in 50-60 cities to evaluate the impact of various developments on corporate reputation.