Privatisations

The government of India has undertaken a major disinvestment initiative as part of its reforms package. Several public sector undertakings – owned by both the federal as well as the state governments - have been identified for disinvestment either through strategic sales or through public offerings.

The disinvestment process faces several challenges in the socio-economic context of India. Communications have to address the concerns of employees, unions, media, opinion leaders as well as other activist groups. This requires all-round expertise and experience of managing multi-dimensional communication tasks.

The first (partial) disinvestment made through a public offering was for VSNL. Adfactors PR managed the mandate providing integrated communications support. The firm has also provided consultancy and communications support to several bidders with an interest in different corporations being disinvested for strategic sales.