Public Offerings

Adfactors PR is a leader in IPO communications in the Indian market, having been ranked No 1 for volume of funds mobilized over the last 11 years.

We have provided communications support to over 250 IPOs, covering every single kind of offering and instrument. We have managed the largest IPOs at any given point in time in recent Indian capital market history. In sector after sector we have had almost a 100% share of offerings – these include offerings from the banking, energy, and media sectors. Our share of the upper end of the market – IPOs above Rs 500 crore (US$ 100mn) – is about 70%.

We work with IPO advisors through the entire process. In the pre-IPO period, we produce the communications strategy, messaging and materials. Post IPO, we provide investor relations and media programmes to support market perceptions, and interest in the stock.

Our services encompass 360 degree communications support. The programme includes pre-IPO corporate image build-up, media, investor, and broker relations as well as statutory communications, using both PR and advertising tools. This ensures that all communications are consistent with regulatory requirements. We also assist managements with orientation and media familiarization programmes to prepare them for life as a public company.

We provide reach to the programme to address retail investors and influencers across the length and breadth of the country.

M&As and Other Transactions:

Adfactors PR has substantial experience in providing counsel to clients through the M&A process. From providing communications support to the first hostile takeover in 1998 in the Indian market—India Cements’ takeover of Raasi Cement—to the Vodafone Plc acquisition of Hutch’s interest in Hutchison-Essar, we have been associated with several landmark deals, including Tayal’s acquisition of Bank of Rajasthan, ICICI Bank’s acquisition of Anagram Finance, Jet Airways’ acquisition of Sahara Airlines and the defence of Gesco Housing against a holstile bid .

M&A communications require a deep understanding of complexities, and call upon resources to address multiple constituencies and deal with litigation and crisis situations. Such transactions require the programme to address the concerns of the media, share holders, employees, lenders, regulators as well as political leaders.

Upon successful completion of the transactions, we have the expertise to advise the new entity in developing its corporate identity, communicating its long term vision and strategy, as well as supporting it with employee communications for successful integration.

We have also provided communications support to several important restructuring programmes as well as delistings and share buy-backs. The restructuring mandates include Gillette India, Great Eastern Shipping, Arvind Mills, while the delisting and share buy-back mandates included KCP Fuller Ltd, Piramal Holdings, Kodak India Ltd, Mody Xerox Ltd, Cadbury India Ltd and Reckitt Benkeiser Ltd.