"Complacency is not encouraged, indifference is anathema and ego, a stranger not to go home with"

Deeptha Rajkumar
Account Director

Banking and Financial Services

In India's rapidly evolving financial services landscape, Adfactors PR continues to have a market-leading BFSI practice since 1997.

We serve over 75 financial institutions – perhaps the largest by any single firm in any one country in the world. Our work spans banks, insurance, asset management, brokerages, exchanges, private equity, NBFCs, micro finance, and start-ups.

With an average age of seven years for our retained clients, we have won a host of recognitions and excellence awards including The Holmes Report Asia-Pac Financial Consultancy of the Year for 2013 and 2015, and The Holmes Report Global Financial Consultancy of the Year for 2015.

As the BFSI sector rapidly evolves to take financial inclusion to the bottom of the pyramid, many new players such as small payment banks, small banks and innovative technology-based companies are creating a new order.

As a firm, we are keeping pace to anticipate and serve the needs of this diverse clientele. Our differentiators are domain expertise, unmatched knowledge curve, and ability to deliver PR programmes into the farthest district and town in India.

Pradeep Raje
Dr. Pradeep Raje
Director

Doctorate in Economics, Ex-banker, former senior editor of Business Standard. Has over 25 years of experience in communications.