The education sector in India is poised to witness major growth in the next few years as the country will have the world's largest tertiary age population and second largest graduate talent pipeline globally by the end of 2020. In FY 2015-16, the education market was worth about $100 billion and is expected to reach $116.4 billion in FY 2016-17
At Adfactors PR, we serve a wide range of clients in the education space. These include the K-12 segment, management institutes, professional training colleges, universities and specialist online education providers. In essence, we address the unique public relations needs of educational institutions across the spectrum.
The education sector tends to be under constant policy scrutiny with a high level of public interest. As a result and also because educational institutions rely a lot on public perception, reputation-building and crisis communication across the traditional and digital media together form the cornerstone of our public relations initiatives.
M.A Economics, PGDM Business Management, former banking journalist and analyst. Has over 19 years of experience in communications.
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