Technology Communications
The Technology Communications practice of Adfactors
PR is among the top three in India. We serve over 50 retained clients
in the Information and Communication Technology (ICT) domain. We
are the Indian affiliate of Waggener Edstorm Worldwide, one of the
largest independent public relations firms in the world, with its
roots in technology.
We have helped some of the world’s leading ICT
companies – including IBM, Oracle Financial Services [formerly i-flex
solutions], NetApp, Lifesize, Asus and Websense Inc.— achieve their
India vision by providing innovative marketing communication &
media messaging strategies, seamless execution and delivery. In
addition, we have helped numerous Indian innovation hotspots and
software export companies—the likes of C-DAC, Sasken, Infrasoft,
24x7 Learning, QAI, Rolta, Hexaware Technologies, Kale Consultants,
FourSoft, AppLabs, and Geodesic –generate pan-India visibility and
establish a global foothold.
In the Indian market, we offer a unique package
of services which is global in its outlook and at the same time
rooted in the clients’ local business context. Our integrated services
package product/service communications, corporate reputation, talent
communication, analyst relations, crisis communications as well
as support for financial transactions and maintaining post-listing
visibility.
One of our principal strengths is that our media
relations programmes go beyond the traditional confines of technology
media. We have successfully targeted and delivered value in the
mainstream business media. The vast reach and impact of this category
of media dramatically enhances the effectiveness of our PR programmes.
Added to this is the fact that we can deliver media outreach programmes
through our own offices in every single state of the country.
Communication for technology companies must naturally
leverage the benefits of the Web, through the innovative use of
Web 2.0 tools to engage all stakeholders.
As in other verticals of Adfactors PR, the technology
team combines a unique blend of domain knowledge and communications
expertise. The senior consultants are drawn from media, industry
and technology PR.
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