Technology public relations: Communications consultancy

Technology companies, whether in products, services or solutions, are unique in terms of their communication needs. They need multiple competencies from the technology PR consultancy to effectively communicate with diverse target groups like customers, employees, investors and an entire gamut of opinion influencers.

The technology public relations consultancy, therefore, must have a sound understanding of the continuously evolving technology domain and the growth drivers. In addition, the organization must help the clients compete effectively for talent and capital – the two most vital ingredients for sustained growth.

Over the years, as the Indian technology industry has grown into a significant sector of the economy, a major gap in meeting its communication needs is visible. While traditional technology PR consultancies have tried to address product and, to some extent, corporate communication they have fallen woefully short in delivering on other key fronts.

It was precisely keeping this need gap in mind that the technology communications group of Adfactors PR has been set up. The group offers 360-degree communication services to meet all possible public relations needs of technology companies. The group comprises experts with a sound understanding of technology domain, investor relations, HR communications, media relations and crisis management. The group is also able to draw on the capabilities of our sister firms to provide advertising and brand management services through a single window.

Adfactors PR’s technology communication group currently manages several leading technology companies, including IBM India, i-flex solutions, Hexaware Technologies, Sasken, KPIT Cummins, Datamatics Technologies, 3i Infotech (formerly ICICI Infotech) and Mahindra-British Telecom.