"Adfactors PR helped move our PR needle from informing to influencing."

Sujit Patil
VP & Head — Corp Comm, Godrej

About Us

Adfactors PR, founded in 1997, is the youngest firm among its top peers. It is also India's largest PR firm.

A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns.

We have a track-record of successfully delivering on complex and challenging PR briefs – often characterised by high stakes, urgency and a sense of uncertainty about the potential outcomes.

Our approach is rooted in robust problem-definition and customising the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR.

Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behaviour and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations programme.

As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses that we do not work for include: Tobacco, alcohol, meat-processing and gambling.

In 2014 and 2015, we won every single agency recognition for PR firms in India/South Asia. We also became the first Indian firm to have won global recognitions for our campaigns. In the last two years, we have won over 60 awards for PR campaign excellence at prestigious fora such as The Holmes Report, PRWeek, Campaign, GoaFest and exchange4media – surpassing our peer group by a wide margin.

The @ is known as an 'a with an elephant trunk' (snabel-a) in Swedish, it is called a clinging monkey (Klammerraffe) in German, a snail (cicciola) in Italian... combined with the symbol for knowledge in Sanskrit, the Adfactors logo creates an unforgettable impression!