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Adfactors for me is my second family, where I feel valued and get freedom to explore new possibilities without any fear.

Hardik Desai Senior Vice President

Location

Sri Lanka

Adfactors PR Lanka Pvt Ltd, the fully owned branch of India’s largest PR consultancy, offers a suite of communication services to Sri Lankan based companies – both local and international.

From advocacy and corporate reputation management to brand communications, healthcare and issues management, financial and IPO communications, the Consultancy offers the full range of services to some of Sri Lanka’s leading conglomerates, healthcare institutions, banks and financial institutions.

Since it’s commencement in 2014, the Sri Lanka office has built a team that is versed in dealing with the communications needs of local and multinational corporations and has established practices for brand marketing and corporate and financial communications. Specialties include strategic counsel, corporate positioning, brand building, media relations, media, issues and crisis management, public affairs, and event management, all supported by in-house capabilities in media monitoring, translations, and a strong in-house vernacular expertise.

Services
  • Corporate reputation and image building

    Corporate reputation and image building

  • Financial communications

    Financial communications

  • Issues and crisis management

    Issues and crisis management

  • Public affairs and advocacy

    Public affairs and advocacy

  • Brand and consumer related PR

    Brand and consumer related PR

  • Healthcare and Wellness PR

    Healthcare and wellness PR

  • Media training

    Media training

Team Sri Lanka
  • Rezani Aziz Chief Executive Officer (CEO)

    Rezani Aziz

    Rezani has driven Adfactors PR Lanka’s overall growth since she joined as its founding CEO in 2014. She gives the firm’s staff and clients the benefit of over 25 years of experience in corporate communications and public affairs. Her imprint is found primarily in work with advocacy for industry bodies. Before Adfactors PR, she was the Chief Operating Officer for the Sri Lanka affiliate of Burson-Marsteller and head of corporate affairs at Standard Chartered Bank.

    Rezani’s forte includes strong media relations, KOL engagement, crisis mitigation and management, aside from corporate reputation and brand PR.

    She volunteers her time for women's entrepreneurship development.

  • Thilina Samarasinghe Senior Account Director

    Thilina Samarasinghe

    Thilina Samarasinghe brings over two decades of experience to the field of media and PR. His journey in this industry includes an eight-year stint as a Business Editor at the prominent investigative newspaper Ravaya. Thilina is celebrated as the recipient of the prestigious award for Sri Lanka's Best Business and Financial Journalist in the Sinhala medium, a distinction bestowed upon him in 2005, 2006, and 2012.

    He holds a postgraduate diploma in mass communication and a diploma in marketing, both affiliated with a reputable UK university. Thilina is an instrumental team member responsible for managing PR activities for some of Sri Lanka's largest and most recognizable corporate brands.

  • Channa Fernandopulle Senior Account Director

    Channa Fernandopulle

    Channa Fernandopulle brings over 14 years of experience in macroeconomics, business, technology, travel & lifestyle journalism, and corporate communications to Adfactors PR Lanka. His academic background includes an LLB from the University of London. Channa's career path has been diverse, encompassing roles as a business journalist for leading English-language daily publications. He also has rich experience in the field of law and legal research for a private practice, in addition to developing communications, marketing, and research for a leading ERP Services provider.

    As a Senior Account Director, Channa has led communication efforts for corporate brands and associations in banking, diversified conglomerates, telecommunications, plantations, and apparel sectors. His expertise in technology and AI-driven communications has been pivotal in shaping Adfactors Sri Lanka's knowledge-driven approach.

  • Hiyal Biyagamage Senior Account Director

    Hiyal Biyagamage

    Hiyal Biyagamage, Senior Account Director at Adfactors PR Lanka, combines a Bachelor's Degree in Management Information Systems from the University College Dublin with more than a decade of experience in Journalism, Public Relations, and Corporate Communications. He holds a postgraduate Diploma in Digital Marketing and Communications from the Mudra Institute of Communications (MICA), India.

    Hiyal's professional trajectory includes serving as an Assistant Manager at a reputable Sri Lankan PR agency and as a technology journalist for a prominent English-language publication.

  • Amila Goonetilleke Head of Digital Reputation Management

    Amila Goonetilleke

    With over eight years of experience in media relations, media analytics, and media tracking, Amila leads new business development initiatives, media monitoring, and real-time monitoring operations at Adfactors PR Lanka. He is responsible for overseeing operations in SAARC, ensuring that clients receive top-notch service and expertise. As a member of the Adfactors PR Millennial Board, Amila remains at the forefront of industry trends and drives innovation within the organization. In addition to his extensive experience, he is proficient in technologies including Meltwater, Google Search Console, Google Analytics, and Apache Superset. These tools equip him with accurate and actionable insights, assisting the team in making informed business decisions.

Contact Us

Adfactors Public Relations Lanka (Private) Limited

2nd Floor, East Wing, No 48, Parkway Building, Park Street, Colombo 02. Sri Lanka