Launching a Successful Covid-19 Vaccination and Awareness Drive with a Leading Bank in Tamil Nadu
As part of a premier bank’s centenary celebrations, Adfactors PR envisaged a multifaceted approach to raise awareness and vaccinate citizens against Covid-19 in Tamil Nadu.
The team helped the award-winning bank to plan and successfully execute a flagging-off ceremony, with Union Minister Nirmala Sitharaman as a speaker at the event. To meet the overarching objective, Adfactors PR, in collaboration with the client, formulated and implemented a programme that included specially designed vaccination-awareness vehicles and on-the-spot vaccination camps.
The joint efforts resulted in over 5000 citizens being vaccinated in Tamil Nadu and innumerable individuals being informed about Covid-19 vaccinations. In addition, media outreach resulted in the programme achieving 310+ print and online coverage, and a reach that spanned 17 cities across the state.
Download this intriguing case study to learn more about Adfactors PR’s strategy, execution and results revolving around this noble campaign.
Download your copy