The wisdom of an elder and the spirit of a youngster – that’s Adfactors PR for me.
Snigdha Nair Vice President
Launching a Successful Covid-19 Vaccination and Awareness Drive with a Leading Bank in Tamil Nadu
As part of a premier bank’s centenary celebrations, Adfactors PR envisaged a multifaceted approach to raise awareness and vaccinate citizens against Covid-19 in Tamil Nadu.
The team helped the award-winning bank to plan and successfully execute a flagging-off ceremony, with Union Minister Nirmala Sitharaman as a speaker at the event. To meet the overarching objective, Adfactors PR, in collaboration with the client, formulated and implemented a programme that included specially designed vaccination-awareness vehicles and on-the-spot vaccination camps.
The joint efforts resulted in over 5000 citizens being vaccinated in Tamil Nadu and innumerable individuals being informed about Covid-19 vaccinations. In addition, media outreach resulted in the programme achieving 310+ print and online coverage, and a reach that spanned 17 cities across the state.
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