Unveiling luxury jewellery that set unprecedented standards in India

In early 2023, amid a surge in demand for High-Value Studded (HVS) pieces in India for special occasions, a renowned jeweller identified an opportunity to solidify its position in the market.

The brand strategically launched a collection inspired by the architectural wonders of Rajasthan to cater to both local and global luxury buyers. Partnering with fashion luminary Rahul Mishra, they made their debut at Paris Haute Couture Week, marking a historic moment for an Indian brand. This fusion of cultural heritage and luxury not only captured the attention of affluent Indian consumers but also resonated internationally, garnering extensive media coverage.

With over 215 exposures across leading media houses, the campaign gained a Share of Voice of 44% and excelled across all brand metrics, boasting a remarkable Branded Creative Reach of 73%.

Dive deeper into this case study to uncover how a reputed brand redefined its narrative of high-end jewellery, leaving an indelible mark on the industry.