Catapulting India’s foremost school EdTech company to the Unicorn club

The Challenge

With a focus on quality 'at-school' learning, Adfactors PR successfully embarked on the journey to position a renowned ed-tech company on the education map of the country.

Our scope was to help the brand find recognition in the education ecosystem. While their work was commendable, they faced an indifferent investor community.

Our research revealed little peer awareness about ‘at-school’ education where the start-up was trying to carve a niche. We decided to coin a new category—School EdTech and set the goal of positioning the company as India’s foremost School EdTech company.

The sustained media campaign led to increased brand recall, and paved the way for the start-up to raise $100 million in January 2022, catapulting it to the Unicorn club.

Learn about this spectacular media blitz by downloading the case study now.