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Rajkamal Pandey Senior Group Head

  • November 4, 2010

Adfactors provides communication support to historic IPO

Mumbai: With the listing of Coal India Limited on the Indian bourses, Adfactors today added an illustrious name to a string of historic mandates in the last 20 years.

The Coal India Limited IPO, which opened for subscription on October 18, 2010, was the largest ever in Indian capital market history. The USD 3.5 billion IPO saw a record oversubscription of over 15 times. The Institutional portion was subscribed over 24 times and the HNI portion was subscribed over 25 times. The most heartening part was the retail response – the IPO attracted over 1.7 million individual investors.

Adfactors, as the sole communication consultant, provided the complete communication support to the transaction including media relations, investor relations, crisis communications as well as corporate positioning. The campaign helped build a wide consensus across the domestic and the international market about the strengths of the Company and the attractiveness of the Offer.

Experts opine that the unprecedented success of this campaign will trigger wider retail participation and boost the Government of India's ambitious disinvestment programme.