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  • December 11, 2023

Angel One Appoints Adfactors PR as Strategic Public Relations Partner

Angel One, has awarded its public relations responsibilities to Adfactors PR, the country’s leading communications and PR consultancy.

Angel One, one of India’s leading fintech player, has appointed Adfactors PR as its strategic public relations partner, following an intense and competitive pitch process. The partnership that commenced from December 1st, 2023, marks a significant milestone in Angel One's commitment to strengthening its brand presence and bolstering its reputation.

In this new collaboration, Adfactors PR will closely collaborate with Angel One's Corporate Communication team to implement comprehensive strategies aimed at enhancing the company's brand positioning within the dynamic financial landscape of India.

Commenting on the partnership, Mr. Prabhakar Tiwari, Chief Growth Officer of Angel One, stated, "In the ever-changing business world, we know that effective communication is key to maintaining our market leadership perception. We are working with Adfactors PR, a renowned PR agency with deep knowledge of the fintech sector, to help us skillfully communicate our growing portfolio and future vision, and set new industry standards. We are excited to work together to create narratives that align with our goals and help us communicate our position as a fintech market leader."

As part of the collaboration, Adfactors PR will work diligently to amplify Angel One's corporate messaging, cultivate robust public perception, and navigate the evolving communications landscape. The objective is to position Angel One as a trusted and innovative player in the fintech industry and foster deeper connections with the stakeholders.

Arwa Husain, Director, Financial Services, at Adfactors Public Relations said “We are excited to partner with Angel One and contribute to their growth journey. Angel One has established itself as a leader in the fintech space, and we look forward to supporting Angel One strengthen their brand presence and connect with their target audience through enhancing reputation and delivering strategic, integrated communications programmes."


About Angel One Ltd:

Angel One Limited, (NSE: ANGEL ONE, BSE: 543235) is the largest listed retail stock broking house in India, in terms of active clients on NSE. Angel One is a technology-led financial services company providing broking and advisory services, margin funding and distribution of third-party financial products to its clients. The broking and allied services are offered through online and digital platforms to clients acquired directly and through assisted business. Angel One Ltd extensively uses Artificial Intelligence, Machine Learning and Data Science to create a superior digital experience. The company has built a host of digital properties like Angel One Mobile App, ‘ARQ Prime’ a rule-based recommendation engine, ‘SmartAPI’ a free-to-integrate API platform, ‘Smart Money’ an investor education platform, ‘SmartStore’ a marketplace for fintech products, learning platform and social forums for over 18 million clients.