Adfactors for me is my second family, where I feel valued and get freedom to explore new possibilities without any fear.

Hardik Desai Vice President

  • March 12, 2024

Adfactors founders Madan Bahal and Rajesh Chaturvedi partner Boby Kurian to launch StratInk Consulting

The firm will focus on providing communications counsel on complex issues.

Journalist-turned-communications strategist Boby Kurian and reputation industry veterans Madan Bahal and Rajesh Chaturvedi have formed a joint venture company, StratInk Consulting, offering CEOs and leading investors bespoke communications solutions for complex business environments.

Bahal and Chaturvedi, founders of South Asia’s leading public relations firm, Adfactors PR, are partnering in their personal capacities. Kurian will lead and drive the management as Co-Founder and Managing Director.

StratInk Consulting will deliver communication-led corporate advisory services to India Inc. on the strength of business and industry understanding. The firm will engage with principal stakeholders and their teams on conceiving and supporting value-enhancing and ring-fencing strategies.

StratInk will offer counsel on risk intelligence, merger and acquisition, public advocacy, people advisory, investment cycles, and geopolitical and economic trends. The consultancy’s specialist team will be drawn from newsrooms, communications, law firms, capital markets and public policy platforms.

The firm will have India offices in Bengaluru, New Delhi, and Mumbai. StratInk will draw on Kurian’s strengths in founder, CEO and boardroom advisory. As a newsroom expert, he played an essential role in mainstreaming conversations on private capital and the start-up economy in the last decade.

Bahal and Chaturvedi have spearheaded the four-decade-old Adfactors Group, a leading communications conglomerate in the country, comprising Adfactors PR, Adfactors Advertising and chlorophyll, besides ownership interests in research companies such as IndiaStat and Projects Today.

Kurian previously held senior editorial functions at The Times of India and The Economic Times, among other media. He advises the world's largest tech investor and multiple business leaders on growth opportunities and business risks.