Legacy brand emerges as a dominant player in the SUV market

A leading automobile brand created waves in the market with the launch of its new-age SUV, offering features that redefined excellence. 

The objective of this campaign was to build a strong affinity for the car by highlighting its elite features, thoughtful design, and availability in multiple fuels and transmission variants. The 360-degree PR plan included a product brand reveal, a teaser campaign, a new logo reveal, a multi-city drive, and a national record, amongst other things. 

The campaign received 40 million YouTube views, 2000+ media clips, 250+ reviews, and 10 cover stories in well-known publications. 

The SUV crossed 1 lakh bookings in less than 100 days, registering record-high revenue growth in the first two days after bookings commenced.

Learn more about the campaign strategy, execution, and results by downloading this case study.