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Adfactors for me is my second family, where I feel valued and get freedom to explore new possibilities without any fear.

Hardik Desai Senior Vice President

  • February 21, 2025

Adfactors PR strengthens Capital Market Group

Hires five senior experts to expand the practice.

Adfactors PR has bolstered its Capital Market Communications Group (CMCG) by appointing five top-notch industry professionals. The CMCG is a market-leading practice that delivers a range of specialist services to India Inc. – ranging from mid-market businesses to the nation’s largest conglomerates.

The senior professionals are: Ajaya Sharma, former Senior Editor-Markets and Anchor at Times Network (ET NOW and ET NOW Swadesh); Prosenjit Ghosh, former Director, Key Account Management and Business Development at CRISIL, and former Group Chief Business Officer at Acuité Ratings & Research; Himanshu Sharma, former Director, M&A at Ernst & Young; Anisha Jain, former Senior News Anchor, Deputy Editor and Head of Research at ET NOW; and Lalit Jaisingh, former Senior Vice-President and Team Lead at Concept Public Relations.

Adfactors PR CEO and Head of CMCG Nijay N Nair said, “The strengthening of the Capital Market Communications Group is part of a continuing effort to enhance our competencies and scale. This is critical to address the diverse and complex requirements of our clients in an ever-evolving Indian capital market landscape.”

Adfactors PR Co-Founder and Managing Director Madan Bahal said, “As India’s largest public relations firm, we consider it our responsibility to proactively prepare to serve the needs of India Inc. Our long-range vision is based on the firm’s sustained relevance to address the needs of fast-growing Indian capital market and the larger economy.”

Adfactors PR is confident that the new leaders, with their rich mix of experience across media, public relations, credit rating, research, investment banking and consulting will add tremendous value to its clients.