It Doesn’t Always Pay to Follow the Money
- May 28, 2019
- Roger Darashah
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Finding Your Personal ‘Big Circle’ and Other Thought Leadership Tips
- April 16, 2019
- Roger Darashah
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The Apparent Demise of Influencer Marketing Does Not Invalidate the Relevance of Influencer Engagement
- April 1, 2019
- Roger Darashah
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A Thought and Tongue-twister About Thought Leadership
- March 1, 2019
- Roger Darashah
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The Science of Communications
- February 13, 2019
- Roger Darashah
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‘No Fundamental Difference Between Agencies’; Only If You Think So, Sir Martin!
- February 4, 2019
- Roger Darashah
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The Phrase That Set the PR Business Back a Decade
- January 8, 2019
- Roger Darashah
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9 Shifts in Marcoms and What Brands Can Learn from the World’s Noisy Neighbours
- December 31, 2018
- Roger Darashah
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What’s Good for the Client and Good for the Agency
- November 30, 2018
- Roger Darashah
PR’s unique capabilities are proving more relevant than ever
Brands are like people, and vice versa
Or, why there is more to rugby than just kicking the ball
PR firms should seize the opportunity to ‘get strategic’ with their clients
PR agencies are organisms in their own right; they, too, are subject to the laws of evolution
Holmes Report Podcast: Former CEO of WPP Group Inadvertently reveals his real consideration of the i...
The world has moved on since 2003; PR firms that remain hooked on the ‘Carly Homily’ will not surviv...
Confederation of Indian Industry — Branding & Marketing Conclave 2018
Few agency professionals publicly recognise the distinction; but only when they do, can true value b...
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