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They helped move our PR needle from informing to influencing.

Sujit Patil VP & Head – Corp Communications, Godrej

About Us

Leadership Team

Dr. Pradeep Raje

Dr. Pradeep Raje Executive Director

Dr. Pradeep Raje heads the BFSI practice of Adfactors PR in the capacity of Executive Director. The practice is one of the largest within the firm and is perhaps the largest BFSI vertical under one roof at any agency in Asia.

Before entering the world of PR, Dr. Pradeep Raje worked as a commercial banker and a Senior Editor with Business Standard dedicating a decade each to the roles. With a doctorate in economics, Dr. Raje brings his wealth of experience and knowledge to Adfactors BFSI practice.

He works closely with three teams – each headed by an industry veteran with close to two decades of work experience. Under his leadership, the BFSI team succeeded in delivering numerous cutting-edge professional projects over the last decade. His current KRAs include providing strategic advice to clients, inducting new clients and handling crisis mandates. He regularly steps in to ensure mission-critical delivery aspects for all clients. Dr. Raje is a key resource and industry thought leader for clients seeking to refine their views on a range of issues in the economy.

With Adfactors earning prestigious industry recognitions, such as The Holmes Report's 'Asia-Pac Financial Consultancy of the Year' in 2015 and 2013, and 'Global Financial Consultancy' in 2015, Dr. Pradeep Raje’s contribution to the firm has been indispensable.