Carbon Credit Trading Scheme (CCTS)

With complete creative freedom, I am empowered to build a purpose-driven practice – a continuously fulfilling journey at Adfactors PR.

Pooja Jethwani Senior Account Director

The Carbon Credit Trading Scheme (CCTS) is emerging as one of the most consequential compliance mandates within India's ESG landscape, and sits as a dedicated vertical within Adfactors PR's ESG advisory practice.

Key Services Offered For CCTS

1. GHG, GEI & CCC Assessment and MRV System

We establish the plant boundary, map emission sources, and reconcile production, fuel and power data to calculate baseline and current GEI.

What does this achieve?
A controlled monthly MRV system and a clear CCC surplus or shortfall position, so management always knows where the plant stands well before ACVA (Accredited Carbon Verification Agency) review.

2. Life Cycle Assessment & Product Carbon Footprint

We conduct gate-to-gate Life Cycle Assessment and Product Carbon Footprint studies for priority products, using recognised modelling tools to identify emission hotspots across the value chain.

What does this achieve?
A quantified, defensible footprint report that feeds the decarbonisation roadmap and supports customer and export disclosure requirements.

3. Decarbonization Roadmap & Reduction Planning

We convert GEI and PCF hotspots into a prioritised, five-year decarbonisation roadmap covering waste-heat recovery, renewable power, process efficiency and fuel-switching.

What does this achieve?
A board-ready, sequenced action plan with owners, milestones and KPIs that closes the compliance gap and lowers long-term carbon exposure.

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How We Go About It

We work as an embedded, single point of accountability across the full CCTS lifecycle, not a one-time filing exercise. Our teams sit inside the plant's data systems early, building the monitoring, verification and reporting discipline before the compliance year closes, so gaps are found and fixed monthly rather than discovered at deadline. Because carbon compliance also carries reputational weight, we also translate every verified data point, whether a GEI position, a footprint hotspot or a roadmap milestone, into language that regulators, lenders, investors and customers can trust, extending Adfactors' communications and stakeholder engagement strength into a technical mandate.

The result is a CCTS programme that is compliance-ready, board-ready and story-ready at once: management gets a defensible compliance position, and stakeholders get a credible account of genuine progress toward decarbonisation.