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As Adfactors PR’s culture grooms the potential leaders of tomorrow, my journey from a manager to a business leader has been transformative.

Siddharth Kumar Senior Group Head

OUR EXPERTISE

Social & Digital

Adfactors PR has almost 200 digital professionals helping our diverse clients protect and strengthen their digital reputation through reputation audits, influencer mapping, messaging workshops, and comprehensive digital reputation programs.

Our digital reputation programs include: purpose and thought leadership, customer and employee advocacy, online reputation management, and crisis preparedness and management.

Our teams have capabilities in website and SEO, LinkedIn and social media, podcasts and videos, virtual events, digital-native publishers, reviews and ratings, influencer marketing, and creating 24/7 reputation dashboards.

Abhishek Gupta Vice President

Over the last 2 decades, Abhishek has conceptualised and executed multiple high-decibel integrated, mainline and digital campaigns for some of the biggest brands in the country on portfolios ranging from credit cards to consumer durables, airlines to automobiles, and banking to F&B. Abhishek is well-versed in project and brand portfolio management. Along with creatives, Abhishek has led UI teams, tech teams and content creators. He holds a Master’s Degree in English from the University of Delhi.

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How we can help

Adfactors PR boasts a strong network of online editors, professional bloggers, and active stakeholders who help us manage online reputations and digital PR campaigns. We collaborate with influencers who are shaping narratives and impacting corporate reputations on a large scale.

Our key approach is the rule of 999C to 99C. 1 influencer creates a view or an opinion, 9 curate it, and 999 consume the same. As a leading PR firm with expertise in influencer marketing, our aim is to influence the influencer, so our focus remains on the 1 + 9. Our work in managing crises and reputation management in the digital and social realm is growing at a soaring pace.

To learn more, please contact business@adfactorspr.com