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    We decode Digital Bharat for our clients and provide bespoke solutions that translate opportunities to market share.

    Manibalan Manoharan Senior Group Head

    OUR EXPERTISE

    Social Impact

    In a post-Covid world there is a renewed commitment amongst stakeholders to drive purpose led work. Businesses also realize their growth is increasingly linked to responsible and sustainable behavior. Employee activism, consumer conscience, responsible sourcing and investor expectations are driving the importance of social impact and ESG as a discipline. Public relations have always been about doing good and then getting credit for it.

    Key Services

    From developing CSR and ESG strategies to executing them, we deliver measurable impact. CXO counsel, peer benchmarking and stakeholder sentiment mapping are the heart of our program design & execution.

    Our unique approach to identify, map and engage relevant stakeholders in the ecosystem to drive issue based change, helps us deliver measurable outcomes to our clients.

    Our robust program frameworks, flawless program execution and impact assessment models along with strong research capabilities help organizations achieve their strategic goals.

    Our research based communication approach is customized to local knowledge and people to help drive social change with the right mix of tools, channels and narratives.

    Our Growth & Outcomes Program empowers non-profits with the knowledge, tools and strategies to help navigate a complex ecosystem by solving real-time problems in a rapidly changing world.

    Nikhil Dey Executive Director

    With 25+ years of experience in multiple agencies and corporates, Nikhil remains exceptional in adding value to client campaigns, driving creativity and building a culture of continuous learning in the industry. He also conducts a multitude of communication courses and lectures at various esteemed institutions. Nikhil has been named among the most influential PR professionals in 2016 by PRWeek and more recently was included in the Reputation Today #Power50 and 100 most important professionals list 2019 and 2020.

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    Pooja Jethwani Senior Account Director

    Leading business for the Social Impact Practice, Pooja is a medical graduate and public health expert with over 13 years of experience in social impact advocacy and communication, CSR consulting, donor relations and public relations in the social sector. A sustainability and minimalism advocate, Pooja has worked with social impact organizations, corporates and impact investment funds in WASH, healthcare, education, agriculture, sustainability and science & technology. She has a deep understanding of the evolving development sector ecosystem and its stakeholders, including media and the nuances of grassroots implementation to drive long-lasting and measurable change.​

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    How we can help

    We, at the Social Impact Practice at Adfactors PR, design and execute initiatives and lead advocacy narratives that focus on environment, social and governance issues to accelerate long lasting and measurable change.

    We work with various stakeholders in the development ecosystem from businesses and government to NGOs and Foundations to bridge the ‘Say-Do’ gap by aligning national developmental goals and emerging individual and community needs with your business goals. We specialize in building sectoral convergence, capacity building, amplifying and advocating for pertinent causes and strengthening and mobilizing the dynamic ecosystem to solve challenges in key sectors like WASH, healthcare, agriculture, education and clean energy which directly impact India’s economy.

    Our values are rooted in the philosophy of Social Equity, which is fairness, justice and resilience for one and for all. Our multidisciplinary and passionate team, deep pan India presence and digital-first and analytical approach help you incorporate ESG as a discipline, do purpose led work and drive social impact.

    Case Studies