"This is not my workplace, this is my own company."

Arwa Husain
Senior Vice-President

Corporate Reputation

In our experience, businesses often realise the value of reputation only when confronted with a crisis that threatens business. It is akin to a person turning towards spirituality when hit by a calamity in life. Or, as a popular Indian saying goes, you start digging a well when you are thirsty.

Businesses today operate in a volatile, uncertain and complex environment. Powerful forces of disruption include growing list of issues such as technology, regulation, cultural shifts, globalisation, climate change, and cyber security.

Businesses are witnessing unprecedented scrutiny from media, regulators and activists – representing all stakeholders. The Internet has empowered the common man to amplify his view. Businesses, thus, are at the crossroads of conflict with myriad stakeholders. India presents its own set of unique challenges with an unusually complex set of social, cultural, political, legal and media realities.

Since the global downturn in 2008, there has been a paradigm shift in the construct of corporate reputation. A carefully nurtured reputation management programme can ring-fence against risks, and all other things being equal, enhance the competitiveness across multiple areas of strategic importance such as customers, talent, capital, resources, policy, and supply chain.

At Adfactors PR, we provide reputation management support for businesses – big and small. Our clients include some of the largest conglomerates and corporations – both Indian and multinational as well as start-ups that understand the value of reputation in their quest for achieving scale and success.

We take a multi-disciplinary, multi-stakeholder approach to develop communications solutions for strategic business issues. From pre-empting risks to implementing long-range reputation programmes to rehabilitating dented reputations, our consultants work alongside clients to make corporate reputation a powerful source of competitive advantage.

Percsy Dubash
Percy Dubash
Director

MBA in Finance and Marketing, former equity analyst and columnist with the financial media, has over 23 years of experience working with large Indian and multinational corporations alike to create value by enhancing their reputation quotient with key stakeholders.