India is fast transforming into a consumer society. The change is being brought in by a huge growth in household wealth, buoyed by the appreciation of gold, land and stocks. An average GDP growth in excess of 6 per cent through the last decade has seen rising incomes across socio-economic strata. There is a sense of hope and optimism in every Indian that tomorrow will be better. Added to this is a cultural shift, where conspicuous consumption is no longer a taboo.
As government policy focuses on improving social indicators, a digital revolution that will bring broadband connectivity to 300,000 villages is on the anvil. Added to this, as logistics for the farm produce improve, rural India will become the expanded theatre of action for marketers.
The Consumer Communications Practice, serves a host of brands across the FMCG, e-commerce, consumer durables, retail and services spectrum. The brands include Johnson & Johnson (consumer division), Kelloggs’s, Hershey’s, Mother Diary, Bata, Snapdeal and Kalyan Jewellers among others.
Lavang Khare Senior Vice President
A seasoned communications professional, Lavang Khare has over two decades of experience in corporate communications, marketing communications, public relations, public affairs, crisis, and issues management. Lavang has counseled clients and as a trusted advisor, built and nurtured client relationships, and mentored teams that champion creativity. She works with clients closely to formulate integrated communication strategies and impactful campaigns. At Adfactors PR, Lavang leads dynamic and fast-paced verticals like consumer, luxury, lifestyle and hospitality.
Prashant Iyer Senior Vice President
Prashant is a global marketing and communications leader with over two decades of experience. A strong advocate for creativity in public relations, he has led several groundbreaking campaigns across sectors that have been instrumental in accelerating business value and redefining reputation charters. His innate passion for technology and its impact on society has allowed him to work with some of the leaders in the field in areas such as B2B Content, Thought Leadership and Account-Based Marketing.
How we can help
An integrated approach to communications, backed by research and analytics, an unmatched outreach capability to reach every district of India, creative and experience design competence, and a sharp sense of news enables Adfactors PR to craft effective communication programmes that best suit our clients' needs.