Pharma & Healthcare
Health and wellness is a high public interest subject today. The Healthcare Practice at Adfactors PR serves a broad range of clients across the spectrum that 'touch people's lives'.
We serve a total over 20 clients engaged in food and nutrition, hospitals, pharmaceuticals, diagnostics and devices. Companies, operating in such people-oriented businesses with high public interest, face several challenges in their day-to-day business, including regulatory issues, marketing and marketing communications.
Dr. Kailashnath Koppikar Vice President
With an unconventional background in medicine and management, Dr Koppikar combines story-telling with a versatile understanding of business across sectors. With over 25 years of experience in media and communication, his core strength is in Pharma & Healthcare. His work in the development of strategic communication and content across media includes the written word (op-eds, authored articles, press releases, blogs, quotes, social media posts, etc.) and audio-visual communication.
Siddhartha Kashyap Group Head
With over two decades of experience in the communications industry, he has worked in newsrooms as a journalist, public affairs specialist and strategic counsel to clients in the Pharma, Healthcare and Wellness sectors Siddhartha is based in Delhi and leads a team of PR & advocacy professionals for some of the largest Pharma and Healthcare companies globally.
Aasiya Shaikh Senior Account Director
With over 16 years of experience in the communications industry, Aasiya has handled communication mandates for clients across healthcare, education, technology. Apart from media communications, she has been instrumental in strategizing and planning brand awareness for communication campaigns. Aasiya Shaikh has been associated with Adfactors for ten years as a part of the healthcare and pharma team. She enhances brand positioning through strategic media placements, sharing insights and counselling on thought leadership for industry leaders, advising and pre-empting industry movements.
How we can help
Our services to our clients range from straightforward media relations to tailor-made communications campaigns and crisis communications. Our team includes experts with backgrounds in healthcare communications, media and industry.
Over the last decade, our work has involved advocacy, crisis communications, intellectual property rights (IPR) and patent issues as well as consumer education and therapy communications.