The wisdom of an elder and the spirit of a youngster – that’s Adfactors PR for me.

Snigdha Nair Vice President



India attracted $2.7 billion in fintech investment in 2020, the second-highest amount ever after 2019’s record $3.5 billion. The rise of Fintech as a leading industry has gained considerable attention from investors, new age tech founders and traditional financial institutions. In this digital era, fintech firms are enabling the traditional financial ecosystem to become more affordable and accessible to those who remain underserved. Fintech has brought to the fore the much desired spirit of collaboration and dynamism to the financial system in India.

As India makes its mark as a leading global innovation hub for Fintech, it attracts great interest from investors, policy makers, regulators, job seekers and other stakeholders. Firms that are not only looking to invest but also to collaborate and create with Indian Fintech innovators. With a meteoric rise in bank account openings from 35% to 80% of the population or demat account additions rising to an all-time high of 10.7 million between April 2020 and January 2021, the Indian financial services sector is now pacing with its global peers in terms of adoption.

We live in a digital era driven by innovation-led policies.

With a dedicated team of seasoned professionals in the Fintech space, Adfactors PR provides expertise on simplifying complex value propositions of Fintech firms to its stakeholders, identifying trends, shaping policy & articulating business models and counsel on issues & crisis.

Adfactors PR is an active part of the Fintech ecosystem. We have strategic MOUs with Incubators, Angel networks and government innovation hubs to connect with and grow the Fintech tribe.

Rahul Jain Senior Vice President

Marketing communications, and stakeholder engagement specialist with over 17 years of experience, Rahul Jain, possess competencies that include planning and executing turnkey integrated marketing, communications and public relations programs. His current portfolio includes clients from Traditional BFSI and new-economy sectors like Fintech, Wealth-tech, Edtech, Insurtech, Digital Payments, Blockchain and Crypto exchange. Rahul has been a PR mentor for ecosystem networks like Startup India, Inflection Point Ventures, SME Accelerator Network, and SPTBI Incubators, among others. He has been featured in the list of ’40 under 40 PR and Communications Professionals” by Exchange4media in 2019.

How we can help

With a dedicated team of over 75 specialists having deep domain expertise in Fintech, Adfactors PR serves a fast growing portfolio of 50+ Fintech clients. We pride ourselves on being the only PR consultancy to have Blockchain certified professionals to counsel our clients on navigating business opportunities and challenges through content and communications. We are industry leaders in launching numerous new categories and asset classes in Fintech including, P2P lending, Fraction investing in US stocks, and Fraction investing in Commercial Real Estate.

Our client portfolio includes leading brands in Digital Consumer Lending, Payments, Wealthtech, Crypto Exchanges, Rural Fintech, Fintech Technology providers, P2P lending and P2P Payments, Investment platforms, Insurtech, POS/Mobile POS providers, Neo Banking and many more. We stand ready to help you be a part of one of the world's fastest growing Fintech ecosystems.