‘No Fundamental Difference Between Agencies’; Only If You Think So, Sir Martin!
- February 4, 2019
- Roger Darashah
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The Phrase That Set the PR Business Back a Decade
- January 8, 2019
- Roger Darashah
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9 Shifts in Marcoms and What Brands Can Learn from the World’s Noisy Neighbours
- December 31, 2018
- Roger Darashah
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What’s Good for the Client and Good for the Agency
- November 30, 2018
- Roger Darashah
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Velocity is the New Veracity
- November 1, 2018
- Roger Darashah
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Introducing the ‘Di Maio Effect’
- October 15, 2018
- Roger Darashah
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Communication by Numbers
- September 20, 2018
- Roger Darashah
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Welcome to the Ultimate Marketing ‘Roast’
- September 4, 2018
- Roger Darashah
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For the Future of PR, Look Back 100 Years
- August 17, 2018
- Roger Darashah
Holmes Report Podcast: Former CEO of WPP Group Inadvertently reveals his real consideration of the i...
The world has moved on since 2003; PR firms that remain hooked on the ‘Carly Homily’ will not surviv...
Confederation of Indian Industry — Branding & Marketing Conclave 2018
Few agency professionals publicly recognise the distinction; but only when they do, can true value b...
Truth is no longer determined by factual accuracy, but by the number of ‘likes’ and ‘shares’
The Reach of the Opinionated is More Powerful Than the Knowledge of the Expert
The disintermediation of the media can be traced back to pre-history
But PR has as much to learn from the world of marketing as vice-versa
‘Audience-based’ programming is enjoying a renaissance